- It's not enough that your company creates a lot of value. You must be able to capture it as well.
- A big business is NOT the same as a good business.
- Perfect Competition = Nobody gains economic profit and market power.
- Monopoly: You have economic profit.
- "If you want to thrive as a startup, choose to be a monopoly [but lie about it]"
- A monopoly generates profits, and profits allow for more innovation