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Notes on "Zero to One" by Peter Thiel

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If you build it, will they come?

Stefy
Stefy completed this card.
  • "Advertising really works"
  • Sales works best when it's hidden from plain sight. Customers hate the idea of being sold.
  • Have the perfect selling technique
  • Distribution methods:

  1. Complex sales (sizable)
  2. Personal sales (average deal sizes)
  3. Distribution doldrums (between personal sales and traditional advertising)
  4. Marketing and advertising (cheap products that appeal to the masses)
  5. Viral marketing (products are being shared by everyone)