Augmented reality is an intersection between the physical world and digital world. It's becoming a tool available to all through smartphones and it has now opened a window of opportunities to apply the tool in different industries.
- Immersive AR: Specialized use, such as in military application.
- Simple AR: This is AR accessible for everyone. The application is much easier to use.
AR is a great tool for our time in various areas of our everyday life. This is specially due to the fact that most have smartphones, hence 2/4 key requirements for AR are served (hardware which can show the augmented reality through a camera lens). Uses are growing greatly in marketing and sales, leisure and entertainment, tourism, medicine, and others. AR is starting to be available for the general public and ads from using markers it can use geographic positioning systems (GPS). However, some argue that people's privacy is at stake.
Software and hardware developers are needed, however now users are starting to make use of this cloud-stored information system. The fact the businesses from Sony PlayStation, Lego, Tissot, Doritos, BMW, and other enterprises are using the tool shows us the vast variety of industries in which AR is present. It is becoming a tool which will captivate online sales through an in-store experience from home. It's use in disciplines such as medicine, tourism, and others is facilitating everyday life and improving living standards.
